Are there sailing terms you need to know? And if yes, what are they? Allow me first to step sideways for a moment before I answer that question…In London, over the course of eight years, I built up a successful company. To quietly grab market share from the top three competitors in my marketplace I simply did one major thing that my competitors did not. My competitors all used industry lingo while trying to sell to ‘normal’ people. While researching my rivals marketing materials and sales pitch I realized that the everyday person would struggle to understand what the company was truly offering.
I changed the industry lingo to everyday plain language and watched my market share increase exponentially. Normal people, like you and I, like to understand the environment we’re in. We like to feel at home with the language being used.
Similarly, in the sailing world, there is a massive amount of industry lingo.